MISSION
1st Gen is a Community founded by creatives looking to herald a new guard in music. As a platform for creatives to present themselves 1st Gen is a place for inspired people to create authentic connectivity, solutions, and content for music, fashion, film and lifestyle. The underlying mission is to bring the music business back to its roots by empowering individuality (in creatives and consumers alike) to lead the company.
1st Gen has teams across 4 cities nationwide, with the number continuing to grow. By connecting like-minded individuals, 1st Gen fosters a welcoming community that promotes fearlessness to pursue one’s own endeavors. By maintaining direct access and dialogues with this spectrum of American youth, 1st Gen enables young individuals with talent and vision to see themselves as more than just a “target demographic”, and rather as creative leaders.